InterCasino Appoints Marketing Agencies

July 28, 2009 | News Category: Online Casinos

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All online casinos and other gaming sites work hard to attract customers, and more importantly, to keep the customers they do have, loyal to their online casino. CryptoLogic's InterCasino has moved ahead with marketing by appointing agencies to their roster, who are set with the task to help increase customer loyalty to their casino in the online gaming market.

InterCasino began this new process earlier this year when they noted and admitted that they were falling behind in popularity in the online casino ratings. The online casino decided that they not only needed to drive traffic to their site, but that they needed to find a way to retain the gamblers who chose their site, and keep the spark of their initial attraction to InterCasino constant.

InterCasino asked the Agency Selection, Pitching and Relationship Appraisal Group to find an agency that would be able to do what was needed in order to raise their ratings in the online gambling world. The agencies chosen have much to offer InterCasino. The agencies will include some well-known names such as WebCertain, Isobel, WDMP, and Michael Peters & Partners. These agencies will work together in order to build the desired customer loyalty to the InterCasino brand.

Alexandra Gal, InterCasino's vice president of global marketing said "The agencies will capitalize on InterCasino's understanding of the gaming experience to build greater levels of customer loyalty and interaction with the brand." It is expected that use will be made of campaigns and promotions specially tailored for specific players or groups of gamers. Social marketing and public relations would be important aspects for the agencies to focus on, both online and offline. SEO (Search Engine Optimization), and viral marketing would also be considered. Viral marketing is particularly effective since it works via social networks by encouraging people to pass the message around.

InterCasino, which was launched in 1996, has the distinction of being the first commercial online casino. For five years, between 2003 and 2007, the online casino was voted as the best casino online by Gambling Online Magazine. InterCasino would like to return to the kind of popularity they enjoyed at that time.

As InterCasino look to the future, they will continue to offer their generous bonuses and promotions, as well as their exciting games, such as the Marvel Comics branded slot games offered by CryptoLogic-powered online casinos.

The competition between online casinos is very great at this time, and those that wish to stay on top need to work at it, and cannot rely on their past successes.